Thesis definition is - a long piece of writing on a particular subject that is done to earn a degree at a university. See more meanings of thesis. How to use thesis in a sentence. Did you know? A thesis, or dissertation (abbreviated diss.), is a document submitted in support of candidature for an academic degree or professional qualification presenting the author's research and findings. In some contexts, the word "thesis" or a cognate is used for part of a bachelor's or master's course, while "dissertation" is normally applied to a doctorate.. This is the typical arrangement in Research-based papers presented as the final empirical study of a bachelor with honours (honors) degree are normally called bachelor thesis or honours thesis (in USA, "thesis" is in more commonly use). Major papers presented as the final project for a master's degree are normally called thesis
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Sure — but why did they feel right? The typeface Fraktur has many associations with Nazi Germany, and Helvetica is commonly associated with the U. government since it is used by the IRS on tax forms. Shaikh,p. Seeing a font e. If you want more details on the underlying mechanisms, you can refer to my book The Tangled Mind.
Your brain will activate the visual traits of this font, such as tall and thin, semantic web master thesis. And then activation will spread toward related concepts. At this point, semantic web master thesis, you might be thinking: Well, if the node for beauty is activated, then the font and product will seem more beautiful. Based on spreading activation, you should NEVER use Fraktur because of the semantic web master thesis negative emotions. In sum, seeing the logo for Avon activates beauty.
Since this business sells beauty products, this congruence feels good — and people misattribute these positive emotions to the font and business. Seeing these traits in a font will activate your concept of beauty:. Typefaces that are lighter in weight in width and stroke thickness are seen as delicate, gentle, and feminine, while heavier typefaces are strong, aggressive, and masculine. Brumberger,p. But the values may also be reversed. Boldness may have a more negative meaning. Van Leeuwen,p.
Bold fonts also seem masculine because of their resemblance to a bulky stature Lieven et al. In one study, people were more likely to buy a gourmet cheese when the font was difficult to read:. In the context of everyday products, increased fluency is a positive cue that the product is familiar and safe which leads to higher evaluation of products…However, in the context of special occasion high-end products, higher fluency serves as a negative cue that indicates abundance and familiarity of products that translates into lower value… Thus, semantic web master thesis, difficulty and not ease of processing of such products will make them feel more special.
What artistic conventions are used to convey the motion of animate and inanimate items in still images, such as drawings and photographs? One graphic convention involves depicting items leaning forward into their movement, with greater leaning conveying greater speed. Walker,p. Therefore, use slanted orientation e. Computer screens display information in a box-like grid, which can degrade the readability of serif fonts. They might not fit inside this grid. But modern technology has mostly solved this issue.
Semantic web master thesis, serif fonts are more readable via print:. Roman typefaces are more legible because the theory states that serifs assist in the horizontal flow of reading and eye movements. Semantic web master thesis Lange et al. Generally, serif fonts seem scientific Kaspar et al. BWM, Diesel, Duracell, Nike and Sony are also using capitals in their word marks, to express their power and strength.
Oosterhout,p. Maximally condensed typefaces make maximal use of limited space. They are precise, economical, packing the page with content. Wide typefaces, by contrast, spread themselves semantic web master thesis, using space as if it is in unlimited supply. Wide typefaces may also be seen in a positive light, as semantic web master thesis room to breathe, room to move, while condensed typefaces may, by contrast, be seen as cramped, overcrowded, restrictive of movement.
The meaning potential of horizontality and verticality is ultimately based on our experience of gravity, and of walking upright. Tall fonts convey lightness and quickness. Bar, M. Humans prefer curved visual objects. Psychological science, 17 8 Brumberger, E. The rhetoric of typography: The persona of typeface and text. Technical communication, 50 2 Choi, S. The effect of typeface on advertising and brand evaluations: The role of semantic congruence.
Advertising and Promotion Research, 2 2 Collins, A. A spreading-activation theory of semantic processing. Psychological review, 82 6 De Lange, R. Performance differences between Times and Helvetica in a reading task. Electronic-Publishing-Chichester, 6, Doyle, J. Font appropriateness and brand choice. Journal of business research, 57 8 Garvey, P. Effects of font and capitalization on legibility of guide signs. Transportation Research Record, 1semantic web master thesis, Jiang, Y.
Does your company have the right logo? How and why circular-and angular-logo shapes influence brand attribute judgments. Journal of Consumer Research, 42 5 Kaspar, K. A matter of font type: The effect of serifs on the evaluation of scientific abstracts.
International Journal of Psychology, 50 5 Lewis, C. Typographic influences on reading. British Journal of Psychology, 80 2 Li, Y. Typeface personality traits and their design characteristics. In proceedings of the 9th IAPR International Workshop on Document Analysis Systems pp. Lieven, T. The effect of brand design on brand gender perceptions and brand preference. European Journal of Marketing.
Luckiesh, M. Boldness as a factor in type-design and typography. Journal of Applied Psychology, 24 2 Oosterhout, L.
Pocheptsova, A. Making products feel special: Semantic web master thesis metacognitive difficulty enhances evaluation.
Journal of Semantic web master thesis Research, semantic web master thesis, 47 6 Shaikh, A. Psychology of onscreen type: Investigations regarding typeface personality, appropriateness, and impact on document perception Doctoral dissertation.
Tantillo, J. Quantifying perceived differences in type styles: An exploratory study, semantic web master thesis. Van Rompay, T. Embodied product perception: Effects of verticality cues in advertising and packaging design on consumer impressions and price expectations. Velasco, C. The taste of typeface. i-Perception, 6 4 Walker, Semantic web master thesis. Depicting visual motion in still images: forward leaning and a left to right bias for lateral movement. Perception, 44 2 Join 50k subscribers.
Download the PDF. Table of Contents Why Do Fonts Have Meaning?
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Semantic Interactive was born to bring disruptive business ideas to life and to develop new technologies and services within the information industry, secured by EU funds as our initial investment pool. Master thesis: on business angels and venture capital financing Web It is an extension to Web In the semantic web, the information is well defined to enable better cooperation between the computers and the people. In the semantic web, the data is interlinked for better understanding. It is different from traditional data sharing technologies. It can be a good topic for your thesis or project. MANET Oosterhout, L. (). Word marks: a helpful tool to express your identity: an empirical study regarding fonts of word marks as a tool for transmitting an archetypal identity (Master’s thesis, University of Twente). Pocheptsova, A., Labroo, A. A., & Dhar, R. (). Making products feel special: When metacognitive difficulty enhances evaluation
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